ABOUT US
OUR STORY    OUR MISSION    OPPORTUNITIES

How a Hefty commercial from the 80's inspired it all.

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OUR STORY

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WHERE IT BEGAN

That's me at Aqua Fest – one of Austin's old iconic music festivals. The man singing behind me is my dad. I come from creative roots. 

 

I'm Erin, the founder of Suade Marketing. 

I show you this picture because it was about that age that the marketing bug bit me. (And I just think it's a really cool picture.) I remember latching on to jingles off tv and radio commercials. But none other like the Hefty commercials from that era. Perched at the top of the grocery cart, the second we entered the trash bag aisle, I'd start bouncing and belting out, "Hefty! Hefty! Hefty!"

It followed me to middle school, where I would entertain the bus riders by doing improv ad spots with random items from their backpacks...Yes, I was obviously, VERY popular. In high school, while the other girls were taking the latest Cosmo quiz on How to Know If He's Into You, I was pouring over the ads and inspecting the words, the pictures, the allure of the psychology behind why in the hell it worked.

And well here we are. Sounds about right.

OUR MISSION: TO CONNECT PEOPLE AND BUILD TRUST WITH CURIOSITY AND CLARITY.

We believe marketing should be a vehicle for connection.​ The company name, Suade, is the root of the word persuade because we go deeper. Because at the root of positive persuasion is connection. And it requires trust.

At our core, human beings are wired for connection. We have thrived because we share – our ideas, our stories, our lessons. We developed language with nuance so one would understand how we feel. 

On our way to bringing more humanness back to business, we follow 3 guiding principles: 

“Human beings are wired for connection and thrive because of it.”

1. STAY CURIOUS

There is a difference between leading with curiosity and being impulsive. We are always learning. We explore the depths of our behaviors and our relationships. We lean into discomfort when necessary. We want to know people, their stories, and their dreams.

2. OFFER CLARITY

Clarity is a gift – an opportunity for understanding. And we all long to be understood because well we're human. Clarity helps us see possibility. It reduces confusion, misinterpretation, and missed opportunities. When we are clear we can strengthen degrees of separation. We can see and be seen.

3. MAKE CONNECTIONS

Magic happens in moments of connection. New ideas are formed and shared. Relationships blossom. Communities grow. Making connections is about filling the gaps in our lives, while meaningful connections create lasting opportunities. 

 
WE'RE IN THE BUSINESS OF CONNECTING PEOPLE AND THE TOOLS THAT BRING THEM TOGETHER.
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Erin Marie Ashby, Owner at Suade Marketing

WANT TO JOIN THE TEAM?

We are always glad to make connections with talented creatives. If you're interested in joining the team, email us.