BEST OF TEXAS LANDSCAPES
Best of Texas was a well-established Irrigation company, with a less than well-established landscape design branch when we came along. Five years and multiple millions in leads later, the tables have turned.
"Suade has been a crucial part of our recent growth. We are now reaching the right people, at the right price, and seeing increased referral from a growing base of clients."
Jason Stubblefield, Owner | Best of Texas Landscapes
The owner, Jason Stubblefield, came to us ready to reach a new demographic. He didn't want to get any more calls that weren't in alignment and bogged down the office, and he couldn't afford to lose any more leads he did want in the process. What he needed was a revitalized brand that reflected who they were and the people they wanted to work with. And they needed a plan to get the word out, along with the support to make it happen.
We enrolled Best of Texas in a management program and began building the foundations of their marketing department. Spreadsheets were exchanged for a CRM. Drip campaigns were developed with automated triggers to streamline the team's sales process and client communications. Their website underwent a complete redesign with fresh content.
We then implemented long-term strategies for content development and took over management of all social platforms, listings, and email marketing. And we added a dash of Google advertising to balance our organic efforts and help drive traffic to the website.
After launching the new website and backend systems, Best of Texas got their first wish – we fixed their leaky sales funnel. Undesireable opportunities were replaced with calls from the people they wanted to serve, for work they wanted to do. And they now had a 99% close rate.
Since then, their Google advertising campaigns have seen an average 3,000% to 5,000% ROAS (return on ad spend) for new leads generated. This wasn't the first time we've gotten a call to "stop the leads!" When your marketing works, you don't necessarily have to spend more.
They have continued to grow over the years adding new crews and partnering with new companies to sustain the growth as a leading Landscape Design and Build firm in the central Texas region. We are proud of our longstanding relationship with Best of Texas and look forward to many years to come.